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Rechts- und Wirtschaftswissenschaftliche Fakultät

Lehrstuhl für Marketing & Innovation – Prof. Dr. Daniel Baier

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Publikationen

Jahrgang    2022   2021   2020   2019   2018    alle Jahre

Buch / Monografie

Böhler, Heymo; Germelmann, Claas Christian; Baier, Daniel; Woratschek, Herbert
Marktforschung. 4. Auflage
Hrsg.: Diller, Hermann; Köhler, Richard
Stuttgart : Kohlhammer, 2022. - 297 S. . - (Kohlhammer Edition Marketing)

Referierte Beiträge in Zeitschriften (begutachtet)

Brand, Benedikt Martin; Rausch, Theresa Maria; Brandel, Jannika
The Importance of Sustainability Aspects When Purchasing Online : Comparing Generation X a ...
In: Sustainability Bd. 14 (2022) Heft 9
https://doi.org/10.3390/su14095689 ...

Brand, Benedikt Martin; Kopplin, Cristopher Siegfried; Rausch, Theresa Maria
Cultural differences in processing online customer reviews : holistic versus analytic thin ...
In: Electronic Markets (2022)
doi:10.1007/s12525-022-00543-1 ...

Kopplin, Cristopher Siegfried; Gantert, Till M.; Maier, Julia Verena
Acceptance of matchmaking tools in coworking spaces : an extended perspective
In: Review of Managerial Science Bd. 16 (2022) . - S. 1911-1943
doi:10.1007/s11846-021-00498-1 ...

Brand, Benedikt Martin; Reith, Riccardo
Cultural differences in the perception of credible online reviews : The influence of prese ...
In: Decision Support Systems Bd. 154 (2022)
doi:10.1016/j.dss.2021.113710 ...

Derra, Nicholas Daniel; Regal, Christian; Rath, Simon; Kühlmann, Torsten M.
Examining Technostress at Different Types of Data Scientists' Workplaces
In: Scandinavian Journal of Information Systems Bd. 34 (2022) Heft 1. - S. 71-118
https://aisel.aisnet.org/sjis/vol34/iss1/3/

Rausch, Theresa Maria; Brand, Benedikt Martin
Gotta buy 'em all? Online shopping cart abandonment among new and existing customers
In: International Journal of Electronic Business Bd. 17 (2022) Heft 2. - S. 109-134
doi:10.1504/IJEB.2022.10044963 ...

Dehghani, Milad; Kennedy, Ryan William; Mashatan, Atefeh; Rese, Alexandra; Karavidas, Dionysios
High interest, low adoption : A mixed-method investigation into the factors influencing or ...
In: Journal of Business Research Bd. 149 (2022) . - S. 393-411
doi:10.1016/j.jbusres.2022.05.015 ...

Brand, Benedikt Martin; Baier, Daniel
Measuring country of origin effects in online shopping implicitly : a discrete choice anal ...
In: International Marketing Review Bd. 39 (2022) Heft 4. - S. 955-983
doi:10.1108/IMR-03-2021-0139 ...

Shaw, Norman; Eschenbrenner, Brenda; Baier, Daniel
Online shopping continuance after COVID-19 : A comparison of Canada, Germany and the Unite ...
In: Journal of Retailing and Consumer Services Bd. 69 (2022)
doi:10.1016/j.jretconser.2022.103100 ...

Rausch, Theresa Maria; Derra, Nicholas Daniel; Wolf, Lukas
Predicting online shopping cart abandonment with machine learning approaches
In: International Journal of Market Research Bd. 64 (2022) Heft 1. - S. 89-112
doi:10.1177/1470785320972526 ...

Baier, Daniel; Stöcker, Björn
Profit uplift modeling for direct marketing campaigns : approaches and applications for on ...
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft Bd. 92 (2022) . - S. 645-673
doi:10.1007/s11573-021-01068-3 ...

Rese, Alexandra; Görmar, Lars; Herbig, Alena
Social networks in coworking spaces and individual coworker’s creativity
In: Review of Managerial Science Bd. 16 (2022) . - S. 391-428
doi:10.1007/s11846-021-00445-0 ...

Rese, Alexandra; Baier, Daniel; Rausch, Theresa Maria
Success factors in sustainable textile product innovation : An empirical investigation
In: Journal of Cleaner Production Bd. 331 (2022)
doi:10.1016/j.jclepro.2021.129829 ...

Shaw, Norman; Eschenbrenner, Brenda; Brand, Benedikt Martin
Towards a Mobile App Diffusion of Innovations model : A multinational study of mobile wall ...
In: Journal of Retailing and Consumer Services Bd. 64 (2022)
doi:10.1016/j.jretconser.2021.102768 ...

Beiträge in Sammelbänden (begutachtet)

Baier, Daniel
Innovative Marktforschungsmethoden
In: Roth, Stefan ; Corsten, Hans (Hrsg.): Handbuch Digitalisierung - München: Vahlen, 2022. - S. 777-798
doi:10.15358/9783800665631-I ...

Dissertation

Brand, Benedikt M.
Extrinsic Information Cues for Mitigating Information Asymmetry in e-Commerce: A German-Ch ...
Bayreuth, 2022. - VIII, 248 S.
doi:10.15495/EPub_UBT_00005941 ...
(Dissertation, 2021, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Kopplin, Cristopher Siegfried
Novel Instruments in Work and Consumption: The Cases of Coworking and Sustainable Behavior
Bayreuth, 2022. - 333 S.
doi:10.15495/EPub_UBT_00005958 ...
(Dissertation, 2021, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Ewers, Karolina
We need to talk… - Acceptance of Digital Voice Assistants among Millennials and older peop ...
Bayreuth, 2022. - IX, 143 S.
doi:10.15495/EPub_UBT_00005948 ...
(Dissertation, 2021, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Verantwortlich für die Redaktion: Univ.Prof.Dr. Daniel Baier

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