Publikationen
Referierte Beiträge in Zeitschriften (begutachtet)
Fortagne, Marius Arved; Brand, Benedikt Martin; Lis, Bettina
Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal
In: International Journal of Innovation and Technology Management (2024)
doi:10.1142/S0219877024500561 ...
Robichaud, Zachary; Brand, Benedikt Martin; Yu, Hong
Bridging the information asymmetry in e-commerce : an intercultural perspective on sustain ...
In: International Journal of Retail & Distribution Management (2024)
doi:10.1108/IJRDM-12-2023-0708 ...
Rese, Alexandra; Wolfschmidt, Daniela
In the Aftermath of the Pandemic: A Jobs-to-be-done Perspective on Stationary Retailing
In: Marketing : ZFP Bd. 46 (2024) Heft 4. - S. 19-38
Baier, Daniel; Vökler, Sascha
One-stage product-line design heuristics : an empirical comparison
In: OR Spectrum Bd. 46 (2024) . - S. 73-107
doi:10.1007/s00291-023-00716-0 ...
Rese, Alexandra; Tränkner, Pauline
Perceived conversational ability of task-based chatbots – Which conversational elements in ...
In: International Journal of Information Management Bd. 74 (2024)
doi:10.1016/j.ijinfomgt.2023.102699 ...
Ries, Teresa; Baier, Daniel
The Role of Self-Determination Theory in Explaining Patients' Motivation to Continue Using ...
In: Marketing : ZFP Bd. 46 (2024) Heft 1. - S. 40-58
doi:10.15358/0344-1369-2024-1-40 ...
Beiträge in Sammelbänden (begutachtet)
Baier, Daniel; Gaul, Wolfgang
Marketing Data Analysis by the Dual Scaling Approach : An Update and a New Application
In: Beh, Eric J. ; Lombardo, Rosaria ; Clavel, Jose G. (Hrsg.): Analysis of Categorical Data from Historical Perspectives : Essays in Honour of Shizuhiko Nishisato - Singapore: Springer, 2024. - S. 155-171
doi:10.1007/978-981-99-5329-5_10 ...
Referierte Konferenzbeiträge und andere Vorträge (begutachtet)
Brand, Benedikt Martin; Dintner, Lara Katharina
Mapping the sustainability labels jungle in the food context : consumers' preference of la ...
2024
Sustainable Food Systems Symposium 2024, Göttingen
Baier, Daniel; Karasenko, Andreas; Rese, Alexandra
Measuring Technology Acceptance over Time by Online Customer Reviews-based Transfer Learni ...
2024
30th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2024/EIRASS2024), Fuerteventura, Spain
Rese, Alexandra; Witthohn, Lennart
Recovering Customer Satisfaction after a Chatbot Service Failure : The Effect of Gender
2024
30th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2024/EIRASS2024), Fuerteventura, Spain
Rösch, Stella Franca; Kopplin, Cristopher Siegfried
The Role of Information Presentation in Sustainable Clothing Online Purchasing Behavior : ...
2024
30th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2024/EIRASS2024), Fuerteventura, Spain