Publikationen
Referierte Beiträge in Zeitschriften (begutachtet)
Dehghani, Milad Armani; Karavidas, Dionysios; Rese, Alexandra; Acikgoz, Fulya
Bridging the adoption gap for cryptocurrencies: understanding the affordances that impact ...
In: Information Technology & People (2023) . - S. 1-34
doi:10.1108/ITP-10-2022-0821 ...
Kullak, Franziska; Baier, Daniel; Woratschek, Herbert
How do customers meet their needs in in-store and online fashion shopping? A comparative s ...
In: Journal of Retailing and Consumer Services Bd. 71 (2023)
doi:10.1016/j.jretconser.2022.103221 ...
Friedrich, Daniel
Managing the technology transition towards biopolymers : a study of cross-sector experts a ...
In: Technology Analysis & Strategic Management Bd. 35 (2023) Heft 6. - S. 752-766
doi:10.1080/09537325.2021.1985106 ...
Schreiner, Timo
Balancing Consumer Self-Benefits and Altruism in Online Shopping : Examining Consumer Pref ...
In: Marketing : ZFP Bd. 45 (2023) Heft 3. - S. 53-74
Brand, Benedikt Martin; Kopplin, Cristopher Siegfried
Effective Return Prevention Measures in the Post-purchase Stage : A Best-Worst Scaling App ...
In: Marketing : ZFP Bd. 45 (2023) Heft 1. - S. 30-47
doi:10.15358/0344-1369-2023-1-30 ...
Rese, Alexandra; Pan, Yongting
Effects of Live Streaming Commerce on Returns and Measures for Return Avoidance from a Cus ...
In: Marketing : ZFP Bd. 45 (2023) Heft 4. - S. 14-31
doi:10.15358/0344-1369-2023-4-14 ...
Mzoughi, Mohamed-Nabil; Chaieb, Safa; Garrouch, Karim
Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion : Mediating Rol ...
In: Marketing : ZFP Bd. 45 (2023) Heft 3. - S. 75-90
doi:10.15358/0344-1369-2023-3-75 ...
Beiträge in Sammelbänden (begutachtet)
Rese, Alexandra; Baier, Daniel
Community Management in Coworking Spaces
In: Bouncken, Ricarda B. (Hrsg.): Awakening the Management of Coworking Spaces - Bingley: Emerald Publishing Limited, 2023. - S. 111-126
doi:10.1108/978-1-80455-029-820231009 ...
Kopplin, Cristopher Siegfried
Software Support in Coworking Spaces : Instruments, Applications, and Challenges
In: Bouncken, Ricarda B. (Hrsg.): Awakening the Management of Coworking Spaces - Bingley: Emerald Publishing Limited, 2023. - S. 97-110
doi:10.1108/978-1-80455-029-820231008 ...
Baier, Daniel; Vökler, Sascha
Product-Line Design Using Cluster-Based Genetic Algorithms and Tabu Search
In: Okada, Akinori ; Shigemasu, Kazuo ; Yoshino, Ryozo ; Yokoyama, Satoru (Hrsg.): Facets of Behaviormetrics : The 50th Anniversary of the Behaviormetric Society - Singapore: Springer, 2023. - S. 3-21
doi:10.1007/978-981-99-2240-6_1 ...
Referierte Konferenzbeiträge und andere Vorträge (begutachtet)
Baier, Daniel; Vökler, Sascha
Conjoint and Cost Based Product-Line Design : Overview, Comparisons, and New Solution Meth ...
2023
Analytics & Insights Summit (hosted by Sawtooth Software), Barcelona, Spain
Rese, Alexandra; Baier, Daniel
Fashion Subscription Boxes : An Empirical Investigation from the Consumers’ Point of View ...
2023
29th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2023/EIRASS2023), Lyon, France
Baier, Daniel; Rese, Alexandra
Measuring the Impact of Car Sharing and Transport Offers on Car Ownership : An Empirical S ...
2023
29th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2023/EIRASS2023), Lyon, France
Dissertation
Schreiner, Timo
Increasing advertising effectiveness through individualization approaches and cause-relate ...
Bayreuth, 2023. - VII, 201 S.
doi:10.15495/EPub_UBT_00007076 ...
(Dissertation, 2023, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Herfort, Melanie
Media agencies’ business characteristics : Co-creation and co-destruction of value
Bayreuth, 2023. - XI, 87 S.
doi:10.15495/EPub_UBT_00006838 ...
(Dissertation, 2022, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)