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Rechts- und Wirtschaftswissenschaftliche Fakultät

Lehrstuhl für Marketing & Innovation – Prof. Dr. Daniel Baier

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Publikationen

Jahrgang    2025   2024   2023   2022   2021    alle Jahre

Referierte Beiträge in Zeitschriften (begutachtet)

Brand, Benedikt Martin
Bridging the intention-behavior-gap through digitalized information (?) : Two laboratory e ...
In: Journal of Retailing and Consumer Services Bd. 84 (2025)
doi:10.1016/j.jretconser.2024.104179 ...

Ries, Teresa; Rese, Alexandra
Can information help bridge the attitude–behavior gap in sustainable clothing consumption? ...
In: Cleaner and Responsible Consumption Bd. 17 (2025)
doi:10.1016/j.clrc.2025.100278 ...

Baier, Daniel; Decker, Reinhold; Asenova, Yana
Collecting and Analyzing User-Generated Content for Decision Support in Marketing Manageme ...
In: Schmalenbach Journal of Business Research (2025)
doi:10.1007/s41471-025-00208-7 ...

Baier, Daniel; Karasenko, Andreas; Rese, Alexandra
Measuring technology acceptance over time using transfer models based on online customer r ...
In: Journal of Retailing and Consumer Services Bd. 85 (2025)
doi:10.1016/j.jretconser.2025.104278 ...

Rese, Alexandra; Witthohn, Lennart
Recovering customer satisfaction after a chatbot service failure : The effect of gender
In: Journal of Retailing and Consumer Services Bd. 84 (2025)
doi.10.1016/j.jretconser.2025.104257 ...

Rese, Alexandra; Baier, Daniel
Rental clothing box subscription : The importance of sustainable fashion labels
In: Journal of Retailing and Consumer Services Bd. 83 (2025)
doi:10.1016/j.jretconser.2024.104153 ...

Karasenko, Andreas
Sentiment Analysis in Marketing : From Fundamentals to State-of-the-art
In: Marketing : ZFP Bd. 47 (2025) Heft 1. - S. 45-70
doi:10.15358/0344-1369-2025-1-45 ...

Rösch, Stella Franca; Kopplin, Cristopher Siegfried
Time well spent! The role of information presentation and viewing time in sustainable text ...
In: Journal of Retailing and Consumer Services Bd. 86 (2025)
doi:10.1016/j.jretconser.2025.104297 ...

Beiträge in Sammelbänden (begutachtet)

Ries, Teresa; Baier, Daniel
Understanding continued fitness app utilization : An extended expectation confirmation mod ...
Proceedings of the 2025 European Marketing Academy (EMAC) Conference - Madrid, Spain, 2025

Dissertation

Ries, Teresa
Technology Continuance in Health : Development and Application of New Measurement Models
Bayreuth, 2025. - IV, 214 S.
doi:10.15495/EPub_UBT_00008183 ...
(Dissertation, 2025, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Verantwortlich für die Redaktion: Univ.Prof.Dr. Daniel Baier

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