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Rechts- und Wirtschaftswissenschaftliche Fakultät

Lehrstuhl für Marketing & Innovation – Prof. Dr. Daniel Baier

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Vorträge

(Referent in fetter Schrift)

Baier, Daniel; Rese, Alexandra; Homfeldt, Felix: How the German Automotive Industry Maintains Product Superiority: Integrating Suppliers and Start-Ups into the Search for Innovative Ideas – The Case of AUDI AG, Colloque international „Vers le haut de gamme made in France“,
Centre de conférences Pierre Mendès France, Ministère de l’Économie et des Finances, Paris, November 21-22, 2019.

Baier, Daniel; Stöcker, Björn: Maximizing Return on Investment from Direct Marketing Campaigns: A New Uplift Modeling Approach for Online Shops, 1st Working Group Meeting of AG Marketing, „Advanced Data Analysis Techniques with Marketing Applications“, Karlsruhe, November 14-15, 2019.

Rausch, Theresa; Baier, Daniel: Forecasting Sub-daily Call Center Arrivals: Investigating the Joint Impact of Data Disaggregation and Model Selection on Accuracy, 1st Working Group Meeting of AG Marketing, „Advanced Data Analysis Techniques with Marketing Applications“, Karlsruhe, November 14-15, 2019.

Baier, Daniel; Stöcker, Björn: Uplift Models for Improving Online Fashion Shop Returns. Workshop Predictive Data Science for Digital Industries, University of Essex, July 16-17, 2019.

Baier, Daniel; Rese Alexandra: Improving Online and Offline Shopping for Retailers, 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia, July 8-10, 2019.

Rese, Alexandra; Ganster, Lena; Baier, Daniel: Chatbots in Customer Communication: How to Measure Their Acceptance? 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia, July 8-10, 2019.

Ewers, Karolina: Acceptance of Digital Voice Assistants in Customer Communication: An Application of the Uses and Gratifications Approach, 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia, July 8-10, 2019.

Brand, Benedikt Martin; Baier, Daniel: Comparative Analysis of E-commerce Configuration Between China and Germany, 26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia, July 8-10, 2019.

Rese, Alexandra, Görmar, Lars, Herbig, Alena: Effects of coworker’s social networks inside and outside coworking-spaces on creativity. 10th INEKA Conference der Innovation, Entrepreneurship and Knowledge Academy, Verona, June 11-13, 2019.

Albrecht, Tobias; Baier, Daniel: Churn Analysis Using Deep Learning: Methods and Application, 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Brand, Benedikt Martin; Baier, Daniel: Adaptive CBC: Are the Benefits Justifying its Additional Efforts Compared to Traditional CBC? 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Eimecke, Jörgen; Hecht, Madeline; Buchold, Julia Clara; Baier, Daniel: Measuring Preferences for Complex Products – Self-explicated Methods vs. Pairwise Comparison-based Preference Measurement (PCPM), 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Ewers, Karolina; Baier, Daniel: Technology Acceptance Model or Uses and Gratifications Approach: Which Approach Is Better Suited to Explain the Acceptance of Digital Voice Assistants? 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Kopplin, Cristopher Siegfried; Baier, Daniel: Constructing an ideal workstream collaboration tool for coworking spaces using single-product choice-based conjoint measurement, 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Kullak, Franziska; Baier, Daniel; Woratschek, Herbert: Value Creation in Fashion Retailing: Empirical Findings of a Jobs-To-Be-Done Framework Application, 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Nakayama, Atsuho; Baier, Daniel: Beer Brand Image Classification Using Deep Learning, 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Schreiner, Timo; Rese, Alexandra; Baier, Daniel: Recommender systems for personalized advertising: Success factors for designing product recommendations from a customers’ perspective, 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Vökler, Sascha; Baier, Daniel: Investigating Machine Learning Techniques for Solving NP-hard Product-line Optimization Problems, 5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany, March 18-20, 2019.

Baier, Daniel; Rese Alexandra; Röglinger, Maximilian: Conversational User Interfaces for Online Shops? A Categorization of Use Cases, 39th International Conference on Information Systems (ICIS), San Francisco, USA, December 13-16, 2018.

Rese, Alexandra; Baier, Daniel: Body Positive Marketing’s Effects on Social Media Customer Engagement, 25nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2018), Madeira, Portugal, July 16-19, 2018.

Baier, Daniel; Rese, Alexandra: Improving Ordering and Delivery in an Online Fashion Shop: The Customer’s Point of View, 25nd International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2018), Madeira, Portugal, July 16-19, 2018.

Baier, Daniel; Rese, Alexandra: A Segmented Kano Perspective on the User Interface of Online Fashion Shops, 5th European Conference on Data Analysis (ECDA2018), Paderborn, July 4-6, 2018.

Pastoors, Dominic Christian; Baier, Daniel: Modeling Customer Journey Value: Predicting Customer Churn and Future Net Value, 5th European Conference on Data Analysis (ECDA2018), Paderborn, July 4-6, 2018.

Nakayama, Atsuho; Baier, Daniel: Two-mode Overlapping Clustering for Three-mode Data with Applications to Online Shopping and Site Engineering, 5th European Conference on Data Analysis (ECDA2018), Paderborn, July 4-6, 2018.

Rese, Alexandra; Pantano, Eleonora; Baier, Daniel: Observed versus Unobserved Heterogeneity in Structural Equation Models: Cross-Country Data on Virtual-Try Ons, 5th European Conference on Data Analysis (ECDA2018), Paderborn, July 4-6, 2018.

Nakayama, Atsuho: Topic Detection and Classification in Consumer Web Communication Data, 5th European Conference on Data Analysis (ECDA2018), Paderborn, July 4-6, 2018.

Baier, Daniel; Rese, Alexandra: Conversational User Interfaces for Online Shops: A Segmented Kano Perspective, 5th German-Japanese Symposium on Classification and Related Techniques (GJSCRT2018), Dortmund, July 1-3, 2018.

Nakayama, Atsuho; Baier, Daniel: Image Data Analysis in Web Communication Data using Deep Learning, 5th German-Japanese Symposium on Classification and Related Techniques (GJSCRT2018), Dortmund, July 1-3, 2018.

Rese, Alexandra; Höfer, Benjamin; Baier, Daniel: Design Evaluation of Electric Vehicles: Moderating Effects of Consumer Characteristics, 25th International Product Development Management Conference, Porto, Portugal, June 10-13, 2018.

Pastoors, Dominic; Baier, Daniel: Customer Journey Based Valuation: Modeling the Fundamentals of Customer Journey Value, EMAC 2018 Conference, University of Strathclyde, Glasgow, UK, May 29 - June 1, 2018.

Vökler, Sascha; Baier, Daniel: Using Meta-heuristics for Solving NP-hard Combinatorial Optimization Problems. CENTRAL Workshop: Machine Learning in Economics. Humboldt-Universität zu Berlin. May 17-18, 2018.

Baier, Daniel; Rese, Alexandra; Mütterlein, Joschka; Kunz, Reinhard: Measuring the Acceptance of Mobile Augmented Reality Apps: Surveys and Text Mining Approaches Compared, 4th European Conference on Data Analysis (ECDA2017), Wroclaw, Poland, September 27-29, 2017.

Rese, Alexandra; Orgeldinger, Amelie; Baier, Daniel: Analyzing Photos, Comments, and Likes in Social Networks: The Effect of Body Positive Marketing on Customer Engagement, 4th European Conference on Data Analysis (ECDA2017), Wroclaw, Poland, September 27-29, 2017.

Baier, Daniel; Rese, Alexandra: Online-Shop Site Engineering Using Eye Tracking, TAM, and A/B-Tests: An Empirical Application, 4th German Polish Symposium on Data Analysis and Its Applications (GPSDAA2017), Wroclaw, Poland, September 26, 2017

Baier, Daniel; Kullak, Franziska; Woratschek, Herbert: “New” Techniques for Site Engineering: Kano and Jobs-to-be-Done Revisited, 6th German-Japanese Symposium on Classification and Related Techniques (GJSCRT2017), Tokyo, August 11-12, 2017.

Baier, Daniel: New Approaches for Brand Confusion Analysis Based on Ad Similarities, Conference of the International Federation of the Classification Societies (IFCS2017), Tokyo, August 8-10, 2017.

Baier, Daniel; Rese, Alexandra: Improving the Ordering and Delivery Processes in Online-Fashion Shops: New Approaches to Integrate the Voice of the Customer, Conference of the International Federation of the Classification Societies (IFCS2017), Tokyo, August 8-10, 2017.

Rese, Alexandra; Baier, Daniel: Why Consumers Engage in Do-It-Yourself Projects – Motivation and Co-Creation in Fabrication Laboratories (Fab Labs). 24th International Product Development Management Conference (IPDM2017), Reykjavik, Iceland, June 11-13, 2017.

Rese, Alexandra; Borgert, Isabelle; Baier, Daniel: Are Vital Parameters Suitable for Predicting Technology Acceptance of E-Health Applications? 24th International Product Development Management Conference (IPDM2017), Reykjavik, Iceland, June 11-13, 2017.

Kaiser, Matthias J.; Heinrich, Jana: Patienten-Adhärenz in der oralen Tumortherapie: eine conjointanalytische Erhebung von Adhärenzerfolgsfaktoren bei Onkologen, 9. DGGÖ Jahrestagung 2017, Basel, March 9-10, 2017.

Eimecke Jörgen; Baumert, Katrin; Baier, Daniel: Applying the Repertory Grid Method for Technology Forecasting: Civil Unmanned Aviation Systems for Germany, QMOD, Rome, Italy, September 21-23, 2016 (Best paper award).

Sänn, Alexander: The Preference-Driven Lead User Method, 14th Open and User Innovation Conference, Harvard Business School, Boston, August 1-3, 2016.

Baier, Daniel; Sänn, Alexander:Online-Erwerb von digitalen Inhalten: Parteierwartungen an die Leistungsqualität, Symposium Geschäftsmodelle in der digitalen Welt, 21.7.-22.7.2016, Universität Bayreuth.

Vökler, Sascha; Baier, Daniel: Machine Learning Techniques in Product-line Optimization. Summer Research Workshop: Quantitative Methods in Economics. July 10-11, 2016, Brandenburg University of Technology Cottbus-Senftenberg.

Daniel, Ines; Baier, Daniel: Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks, 36th International Conference on Information Systems, Fort Worth, Texas, December 13-16, 2015.

Vökler, Sascha; Baier, Daniel; Kurz, Peter: Computational Intelligence in Product-line Optimization: Simulations and Applications. Herbsttagung der Arbeitsgruppe Datenanalyse und Numerische Klassifikation (AG DANK) der Gesellschaft für Klassifikation e.V. (GfKl), 20.11.-21.11.2015, Karlsruher Institut für Technologie, Karlsruhe.

Rese, Alexandra; Pantano, Eleonora; Baier, Daniel: The Role of Cultural Dimensions in the Acceptance of Augmented Reality in Retailing. European Conference on Data Analysis, Colchester, UK, September 2-4, 2015. 

Baier, Daniel; Rese, Alexandra; Schreiber, Stefanie: Measuring the Acceptance of New Technologies in Marketing: Surveys vs. Online Reviews. European Conference on Data Analysis, Colchester, UK, September 2-4, 2015.

Löffler, Stephanie; Baier, Daniel: Using the Service Profit Chain to Establish the Relationships Between Loyalty, Satisfaction and Productivity at Non-Profit Organizations, EIRASS, Montreal, Canada, July 27-30, 2015. 

Rese, Alexandra; Pantano, Elonora; Baier, Daniel: Cross Cultural Analysis of the Acceptance of Technology-Based Innovations at the Point of Sale: The Case of Ray-Ban Virtual Mirror, EIRASS, Montreal, Canada, July 27-30, 2015.

Schreiber, Stefanie; Rese, Alexandra; Baier, Daniel: Exploring Augmented Reality Applications in Mobile Retailing: The Influence of Technology Advancements on Consumer Acceptance, EIRASS2015, Montreal, Canada, July 27-30, 2015.

Böhnke, Axel; Kaiser, Matthias J.: Market Access in der deutschen Gesundheitswirtschaft – Pharma-Aktivitäten und Wahrnehmungen in Krankenkassen, Bayreuther Health Care Dialog, Bayreuth, 13. Mai 2015.

Sänn, Alexander; Homfeldt, Felix; Schneider, Philipp: What Hinders The Application of The Lead User Method in Practice? Insights From The Field Of Innovation Management in Germany, 12th Open and User Innovation Workshop, Harvard Business School, Boston, July 28-30, 2014. 

Baier, Daniel; Rese, Alexandra; Schreiber, Stefanie: Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale - The Case of IKEA, 21st International Conference on Recent Advances in Retailing and Consumer Services (EIRASS2014), Bucharest, Romania, July 7-10, 2014.

Daniel, Ines: Sharing Photographs in Social Networks – Privacy vs. Self-Presentation Motives of Consumers, 36th INFORMS Marketing Science Conference, Atlanta, June 12-14, 2014.

Baier, Daniel; Frost, Sarah; Daniel, Ines (2014): Evaluating Advertising Campaigns Using Image Data Analysis and Classification, European Conference on Data Analysis, Bremen, July 2-4, 2014. 

Sänn, Alexander, Baier, Daniel: Lead User Classification for Data Analysis in Marketing, European Conference on Data Analysis, Bremen, July 2-4, 2014. 

Selka, Sebastian: Validität computergestützter Verfahren der Präferenzmessung, Ostertagung der produktionswissenschaftlichen Vereinigung Berlin-Brandenburg, Berlin, 24. Mai 2014.

Baier, Daniel: Bayesian Methods for Conjoint Analysis-Based Predictions - Do we Still Need Latent Classes? Dagstuhl Seminar on Preference Learning, Schloß Dagstuhl, March 3-7, 2014.

Baier, Daniel: Preference Learning in Business and Economics - A Tutorial on Conjoint Analysis, Dagstuhl Seminar on Preference Learning, Schloß Dagstuhl, March 3-7, 2014.

Baier, Daniel; Pełka, Marcin; Rybicka, Aneta; Schreiber, Stefanie: Ratings-Based Versus Choice-Based Conjoint Models in Predicting Choices, 3rd German-Polish Symposium on Data Analysis and its Applications, Dresden, September 26-28, 2013.

Daniel, Ines; Frost, Sarah; Baier, Daniel: Market Segmentation by Clustering Photos: Analyzing Color Spaces and Distance Measures, International Conference on Internet Studies, Hong Kong, September 7-8, 2013.

Sänn, Alexander; Baier, Daniel; Rese, Alexandra: Lead User In Business-To-Business Applications: Implementing The Voice Of The Customer To Verify External Ideas, 11th International Open and User Innovation Workshop, Brighton (UK), 15.-17. Juli 2013.

Giurca Adrian; Baier, Daniel; Schmitt, Ingo: What is in a Like? Preference Aggregation on the Social Web European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Baier, Daniel; Pełka, Marcin; Rybicka, Aneta; Schreiber, Stefanie: Ratings-Based Versus Choice-Based Conjoint Analysis for Predicting Choices, European Conference on Data Analysis, Luxembourg, July 10-12, 2013. 

Krausche, Daniel; Baier, Daniel: A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions, European Conference on Data Analysis, Luxembourg, Juli 10-12, 2013.

Kristin, Suckau; Baier, Daniel: Identification of Willingness to Pay by Using Price Models in the Context of Simulated Test Marketing, European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Schreiber, Stefanie; Baier, Daniel: Multivariate Landing Page Optimization Using Hierarchical Bayes CBC Analysis, European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Löffler, Stephanie; Baier, Daniel: Market Simulation Using Hierarchical Bayes Choice-Based Conjoint Analysis as a Starter, European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Eimecke, Jörgen; Baier, Daniel: Preference Measurement in Complex Product Development: A Two-Staged SEM Approach, European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Böttcher, Thomas; Baier, Daniel: IMADAC: A Statistical Software for Combining Traditional Marketing Approaches with Visual Image Features, European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Frost, Sarah; Baier, Daniel: Combination of Distances and Image Features for Clustering Image Data Bases, European Conference on Data Analysis, Luxembourg, Juli 10-12, 2013.

Daniel, Ines; Baier, Daniel: Lifestyle Segmentation Using Uploaded Digital Images Instead of Rated Items: A Comparison, European Conference on Data Analysis, Luxembourg, July 10-12, 2013.

Kutschke, Anke; Rese, Alexandra; Baier, Daniel: Local Factors and Their Impact on Collaborative Performance in the German Energy Sector, The R&D Management Conference 2013, Manchester, June 26-28, 2013.

Rese, Alexandra; Kutschke, Anke; Baier, Daniel: Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies. 20th International Product Development Management Conference, Paris, June 23-25, 2013.

Sänn, Alexander; Baier, Daniel; Rese, Alexandra: The Presumer Effect: Implementing the Customer’s Voice to Radical New Product Development for High-Tech SMEs. 20th International Product Development Management Conference, Paris, June 23-25, 2013.

Baier, Daniel; Daniel, Ines: Using Image Analysis for Improving Marketing Strategy: Algorithms for Feature Extraction and Model Building. Data Mining 2nd International Workshop 2013 on Big Data in Business and Marketing, Kansai University, Osaka, March 17, 2013.

Sänn, Alexander: Innovationshemmnisse in Hochschulen und Forschungseinrichtungen, Round Table „Hochschule trifft Wirtschaft“ der ZukunftsAgentur Brandenburg, Potsdam, 26. November 2012.

Rese, Alexandra; Baier Daniel: How different must members of innovation networks be in order to be innovative? 16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012.

Tursch, Philipp; Baumert, Katrin; Woll, Ralf: Repertory Grid – Potential for Requirements Management in the Quality Function Deployment – an Example of the German Smartphone Market, 24th Symposium on QFD, St. Augustine (USA), 11/2012.

Brusch, Michael; Büsch, Victoria: The Role of Job Related Factors to Prolong Working Life: An Analysis for the German Labour Market, 15th QMOD Conference on Quality and Service Sciences (QMOD 2012), Poznan (Poland), 09/2012.

Selka, Sebastian; Baier, Daniel; Kurz, Peter: A Validity Analysis of Recent Commercial Conjoint Analysis Studies, 36th Annual Conference of the German Classification Society (GfKl 2012), Hildesheim, August 1-3, 2012.

Sänn, Alexander; Baier, Daniel: Complex Product Development: Using a Combined VoC Lead User Approach, 36th Annual Conference of the German Classification Society (GfKl 2012), Hildesheim, August 1-3, 2012.

Rumstadt, Susanne; Baier, Daniel: Variable Weighting and Selection Approaches for Market Segmentation: A Comparison, 36th Annual Conference of the German Classification Society (GfKl 2012), Hildesheim, August 1-3, 2012.

Rese, Alexandra; Gemünden, Hans-Georg; Baier, Daniel: Rasch Models for Analyzing Role Models in  Inter-Organisational Innovation Processes, 36th Annual Conference of the German Classification Society   (GfKl 2012), Hildesheim, August 1-3, 2012.

Vökler, Sascha; Baier, Daniel: Solving Product Line Design Optimization Problems Using Stochastic Programming, 36th Annual Conference of the German Classification Society (GfKl 2012), Hildesheim, August 1-3, 2012.

Baier, Daniel;  Polasek, Wolfgang; Rese, Alexandra: Spatial Modeling of Dependencies Between  Population, Education, and Economic Growth, 36th Annual Conference of the German Classification Society  (GfKl 2012), Hildesheim, August 1-3, 2012.

Stecklina, Oliver; Sänn, Alexander: Erweiterte Sicherheit für Kritische Infrastrukturen (ESCI), ISI4people Innovationsforum, Berlin Adlershof, 21-22. Juni 2012.

Sänn, Alexander; Baier, Daniel: Lead Users and Non-Lead Users: Preferences Measured by Conjoint Analysis, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Rese, Alexandra; Gemünden, Hans-Georg; Baier, Daniel: Rasch Modeling of Innovative Behavior in Networks, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Bensch, Richard; Selka, Sebastian; Sänn, Alexander: How Facebook Influences Validity in Online-Surveys, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Kutschke, Anke; Rese, Alexandra; Baier, Daniel: Spatial Success Factors for Product and Process Innovation in the Renewable Energy Sector, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Vökler, Sascha; Rumstadt, Susanne; Baier, Daniel: Product Design Optimization: A Comparison of Genetic, Ant Colony And Bee Algorithms, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Selka, Sebastian; Baier, Daniel; Kurz, Peter: Validity of Conjoint Analysis Studies: An Analysis of Recent Commercial Applications, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Rumstadt; Susanne; Baier, Daniel: Variable Weighting and Selection Approaches for Market Segmentation: A Comparison, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Naundorf, Robert; Baier, Daniel: Statistical Software Providing Image Clustering Algorithms for Marketing Purposes, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Daniel, Ines; Baier, Daniel: Grouping of Customers Using Uploaded Photos Versus Responses to Rating Scales: A Comparison, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Frost, Sarah; Baier, Daniel: An Empirical Analysis of Distance Measures for Hierarchical Clustering of Images, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Baier, Daniel; Stüber, Eva; Zurawicki, Leon: Improving Online Shop Landing Pages Using Eye Tracking Experiments, 34th INFORMS Marketing Science Conference, Boston, June 7-9, 2012.

Sänn, Alexander; Baier, Daniel: Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis, The R&D Management Conference 2012, Grenoble, May 23-25, 2012.

Polasek, Wolfgang; Baier, Daniel: Forecasting Comparison of Panel Systems with
Spatio-Temporal Autocorrelations, 6th Conference on Modelling and Forecasting of Socio-Economic Phenomia Dedicated to the Memory of Professor Aleksander Zelias, Plenary, Zakopane, Poland, May 15-18, 2012. 

Brusch, Michael; Baumert, Katrin; Baier, Daniel: Absicherung der Produktentwicklung durch frühzeitige Positionierungsanalysen - Potenziale und Grenzen für hochwertige Konsumgüter, Ostertagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Berlin, 05/2012.

Büsch, Victoria; Brusch, Michael; Ante, Arta (2012): Extending working life in Germany: The employees’ perspective, The 6th Nordic Working Life Conference, Elsinore (Denmark), 04/2012.

Baier, Daniel; Daniel, Ines; Frost, Sarah; Naundorf, Robert: Image Data Analysis and Classification in Marketing, 4th Japanese-German Symposium on Classification (JGSC2012), Kyoto, March 9-10, 2012.

Baumert, Katrin; Baier, Daniel; Brusch, Michael; Tursch, Philipp: Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones, GQW-Jahrestagung 2012, Cottbus, 02/2012.

Winkler, Andrea;  Scheele, Alexandra: Risikofaktor Alleinerziehend? Wandel und Struktur einer Lebensform , Fachtagung „Möglichkeiten und Grenzen der beruflichen (Re)Integration Alleinerziehender “,  23.02.2012, Cottbus

Winkler, Andrea: Der Arbeitsmarkt in Cottbus – ein Blick in die Empirie, Soziologisches Kolloquium, Lehrstuhl „Wirtschafts- und Industriesoziologie“, 04.01.2012, Cottbus

Brusch, Michael: Unternehmenswachstum mittels Internationalisierung - Alternativen und Beispiele, Adventstagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 12/2011.

Sänn, Alexander: Benefit for hospitals to be involved in IDB (social marketing), 1st JAMIE-Training Event of associated and collaborating partners of the JAMIE project
(Joint Action on Monitoring Injuries in Europe), Berlin, November 17-18, 2011. 

Rese, Alexandra; Baier Daniel: Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings, TIE Tagung 2011 der Wissenschaftlichen Kommission für Technologie, Innovation und Entrepreneurship im Verband der Hochschullehrer für Betriebswirtschaft e.V., Berlin, 09.-11. November 2011.

Kutschke, Anke; Rese, Alexandra; Baier, Daniel: Kristallisationspunkte in Clustern: Universitäten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien. 15. Interdisziplinäre Jahreskonferenz zur Gründungsforschung (G-Forum), Zürich, 03./04. November 2011.

Brusch, Michael; Büsch, Victoria; Ante, Arta: Typology of Workers at the End of Their Career in Germany, 13th International Conference on Combined Actions and Combined Effects of Environmental Factors, Tampere (Finland), 09/2011.

Rese, Alexandra; Baier Daniel: Innovation Communities als Erfolgsfaktor: Ergebnisse einer Befragung von Innovationsnetzwerken, Abschlusskonferenz des Verbundvorhabens „Innovation Communities“ (InnoCo), Berlin, September 2, 2011.

Rumstadt, Susanne; Baier, Daniel: A Comparison of Latent Class Analysis with and without the Feature Saliency Concept, 35th Annual Conference of the German Classification Society (GfKl 2011), Frankfurt, 08/2011.

Frost, Sarah; Baier, Daniel: Clustering Images Using Earth Mover's Distance: A Comparison of Traditional and New Varieties, 35th Annual Conference of the German Classification Society (GfKl 2011), Frankfurt, 08/2011.

Schmitt, Ingo; Baier, Daniel: Logic Based Conjoint Analysis Using the Commuting Quantum Query Language, 35th Annual Conference of the German Classification Society (GfKl 2011), Frankfurt, 08/2011.

Vökler, Sascha; Baier, Daniel: Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison, 35th Annual Conference of the German Classification Society (GfKl 2011), Frankfurt, 08/2011. 

Naundorf, Robert; Baier, Daniel: Statistical Software for Clustering Images, 35th Annual Conference of the German Classification Society (GfKl 2011), Frankfurt, 08/2011.

Daniel, Ines; Baier, Daniel: Feature Selection and Clustering of Digital Images Versus Questionnaire Based Grouping of Consumers: A Comparison , 35th Annual Conference of the German Classification Society (GfKl 2011), Frankfurt, 08/2011.

Baumert, Katrin; Baier, Daniel; Brusch, Michael: Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique, 14th QMOD Conference, San Sebastian (Spain), 08/2011.

Brusch, Michael; Baier, Daniel: Classification Methods in Quality Research for Merging Specific Product Characteristics and Related Customer Groups, 14th QMOD Conference, San Sebastian (Spain), 08/2011.

Daniel, Ines; Baier, Daniel: Using Image Clustering Algorithms for Marketing
Purposes, International Classification Conference (ICC 2011), St. Andrews,
Scottland, 11-15 July 2011.

Ji, Hui: Individuelle Präferenzen in kultureller Diversität, Gastvortrag in die Veranstaltung “Interkulturelles Verstehen”, BTU Cottbus, 06.07. 2011.

Selka, Sebastian; Baier, Daniel: Using Additional Data Collection and Analysis Steps to Improve the Validity of Online-Based Conjoint Experiments. INFORMS Marketing Science Conference, Houston, June 09-11, 2011.

Sänn, Alexander; Baier, Daniel: Customer Innovation: A Combined Lead User and Conjoint Analysis Approach, INFORMS Marketing Science Conference, Houston, June 09-11, 2011.

Sänn, Alexander; Baier, Daniel: Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design?, 18th IPDM Conference, Delft, The Netherlands, June 5-7, 2011.

Ji, Hui: Kulturelle Unterschiede zwischen China und Deutschland, Ringvorlesung "Kulturelle Vielfalt", BTU Cottbus, 25.05.2011.

Daniel, Ines; Baier, Daniel: Image Clustering Algorithms and the Usage of Images for Marketing Purposes, Second Bilateral German-Polish Symposium on Data Analysis and its Applications (GPSDAA 2011), Cracow, Poland, 04/2011.

Brusch, Michael; Baier, Daniel: Usefulness of Primary Data Based Market Research: An Analysis for Estimation of Proce Response Functions USing Monta Carlo Comparisons, Second Bilateral German-Polish Symposium on Data Analysis and its Applications (GPSDAA 2011), Cracow, Poland, 04/2011.

Kaiser, Matthias; Zukunft von eLearning an Hochschulen: Eine szenarioanalytische Betrachtung, Disputation Brandenburgische TU Cottbus, Cottbus, 02/2011.

Selka, Sebastian: Kollaborative Spiele und Nahfunktechnologien. Ein neuer Markt?, Cebit 2011, Hannover, 03/2011.

Ji, Hui: The Impact of Culture on Preferences for E-learning Systems in Higher Education: A Comparison between China and Germany, Disputation Brandenburgische TU Cottbus, Cottbus, 02/2011.

Beige, Horst; Suckau, Kristin (2011): Presentation of the German Programm ForMaT and one of its Initiatives "Super-Kon", Vortrag, Ljubljana.

Brusch, Michael; Kaiser, Matthias; Niemann, Anne: Gründungen aus dem Hochschulbereich: Generelle Instrumente der Frühphasenfinanzierung und spezielle Präferenzen von Studierenden, Adventstagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 12/2010.

Rese, Alexandra; Baier, Daniel: Modelling Antecedents and Consequences of Cooperative Learning in Business Planning Courses. 14th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2010), Cologne, October 21-22, 2010. 

Rese, Alexandra; Sand, Nicolai; Baier, Daniel: Innovation Communities: Investigating Innovation Networks at the Interpersonal Level. 13th QMOD Conference, Cottbus, August 30 -  September 1, 2010.

Kaiser, Matthias; Baier, Daniel: Future Studies with MSA and Two-Mode Clustering, Statistical Science Meeting, Chuo University, Tokyo (Japan), 08/2010.

Kaiser, Matthias; Baier, Daniel: Approaching the Future with Multiple Scenario Analysis including Two-Mode Clustering Procedures, 27th Symposium of the Japanese Classification Society, Aoyama Gakuin University, Tokyo (Japan), 07/2010.

Kaiser, Matthias: Future Perspectives of eLearning at Universities via Multiple Scenario Apporach, JSPS Poster Presentation, Sokendai University, Shonan Village, Hayama (Japan), 06/2010.

Sänn, Alexander; Baier, Daniel: Lead User Identification in Conjoint Analysis Based Product Design, 34nd Annual Conference of the German Classification Society (GfKl 2010), Karlsruhe, 07/2010.

Selka, Sebastian; Baier, Daniel; Brusch, Michael: Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps, 34nd Annual Conference of the German Classification Society (GfKl 2010), Karlsruhe, 07/2010.

Polasek, Wolfgang; Baier, Daniel: Regional Sales Response Functions (SRF) with Stochastic Derivative Constraints, 34nd Annual Conference of the German Classification Society (GfKl 2010), Karlsruhe, 07/2010.

Baier, Daniel; Daniel, Ines: Image Clustering for Marketing Purposes, 3rd German-Japanese Workshop on Advances in Data Analysis and Related New Techniques and Applications, Karlsruhe, July 20-21, 2010.

Rese, Alexandra; Sand, Nicolai; Baier, Daniel: Group identity and group interaction in innovation networks, 17th International Product Development Management Conference, Murcia (Spain), June 14-15, 2010.

Rese, Alexandra; Baier, Daniel: Ansätze zur Wirkungsanalyse von Businessplan Seminaren. 3. Symposium zu Entrepreneurship und Innovation, Potsdam, 10.-11. Juni 2010.

Brusch, Michael: Qualitätsmanagement bei der marktorientierten Dienstleistungsgestaltung, Ostertagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Berlin, 04/2010.

Brusch, Michael; Sand, Nicolai; Stüber, Eva: Effect Measurement of Online-Advertising of Nonprofit Organizations: An Analysis of the Visual Perceived Advertisement Information and Their Credibility, 9th International Marketing Trends Congress, Venice, 01/2010.

Winkler, Andrea; Gensior, Sabine: Die Fachkräftesituation im Land Brandenburg mit besonderem Blick auf die beruflichen Perspektiven junger qualifizierter Frauen, DGB -Tagung  „Gute Arbeit“ für die Fachkräftesicherung, 21.01.2010, Cottbus

Brusch, Michael; Stüber, Eva: Gründungsalternativen im Web 2.0-Zeitalter  – Die Musikindustrie und Ihre Möglichkeiten, Adventstagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 12/2009.

Rese, Alexandra; Baier, Daniel: Der Einfluss von Maßnahmen zur Vermittlung von Gründungswissen auf Kompetenzen und Gründungsbereitschaft von Studierenden, 13. Interdisziplinäre Jahreskonferenz zur Gründungsforschung (G-Forum), Leipzig, 29.-30. Oktober 2009.

Baier, Daniel; Brusch, Michael: Bayesian Methods for Sales Predictions: Do we still need Market Segments and Latent Classes?, Polish-German Symposium on 'Data Analysis and its Applications', Aachen, 10/2009. 

Baier, Daniel; Polasek Wolfgang: Bayesian Methods for Spatial Response Modelling. Polish-German Symposium on 'Data Analysis and its Applications', Aachen, October 8-10, 2009. 

Rese, Alexandra; Bäsler, Maurice; Baier, Daniel: Comparing Team Conflict, Information Satisfaction, and Team Performance with Respect to the Use of Method-Based Tools. 12th QMOD and Toulon-Verona Conference, Verona, August 27-29, 2009.

Baier, Daniel; Stüber, Eva: Acceptance of Recommendations to Buy in Online Retailing and Their Effect on Customer Satisfaction. 16th International EIRASS-Conference on Recent Advances in Retailing and Consumer Services, Niagara Falls,  07/2009.

Rese, Alexandra; Baier, Daniel: Smart Homes with Assisting Services and Technologies - The Wishes and Needs of Elderly People. 16th International EIRASS-Conference on Recent Advances in Retailing and Consumer Services, Niagara Falls, July 7-9, 2009.

Stüber, Eva; Brusch, Michael: Personalisation in Retailing: Differences and Commonalities in Selected Branches, QUIS 11 - Services Conference, Wolfsburg, 06/2009.

Abu Assab, Samah: New Product Development for Elderly People: Market Research Methods for Entrepreneurs. 3rd Symposium on the Entrepreneurship-Innovation-Marketing Interface and 2nd Symposium on Entrepreneurship and Innovation, Cottbus, June 11-12, 2009.

Ji, Hui; Baier, Daniel: Differences Between German and Chinese Students in Their Enthusiasm for Innovative Learning Offerings: An Empirical Study. 3rd Symposium on the Entrepreneurship-Innovation-Marketing Interface and 2nd Symposium on Entrepreneurship and Innovation, Cottbus, June 11-12, 2009.

Sand, Nicolai; Rese, Alexandra: Promotor Networks in Radical and Incremental Innovation Projects: Constellations, Success Factors and Interactions. 3rd Symposium on the Entrepreneurship-Innovation-Marketing Interface and 2nd Symposium on Entrepreneurship and Innovation, Cottbus, June 11-12, 2009.

Rese, Alexandra; Baier, Daniel: Assessing the Effect of Students' Entrepreneurial and Cooperation Competencies on Team Cooperation, Team Satisfaction, and Entrepreneurial Intention. 3rd Symposium on the Entrepreneurship - Innovation - Marketing Interface and 2nd Symposium on Entrepreneurship and Innovation, Cottbus, June 11-12, 2009.

Kaiser, Matthias J.; Brusch, Michael; Niemann, Anne: Gründungsbereitschaft von Studierenden: Untersuchung des Einflusses gründungsunterstützender Maßnahmen. 3rd Symposium on the Entrepreneurship-Innovation-Marketing Interface and 2nd Symposium on Entrepreneurship and Innovation, Cottbus, 06/2009.

Rese, Alexandra; Sand, Nicolai; Baier, Daniel: Relevance and Contribution of Promotor Networks in Cross-Company Innovation Projects: An Empirical Investigation. 16th International Product Development Management Conference, Twente, June 7-9, 2009.

Rese, Alexandra; Baier, Daniel: Success Factors for Innovation Management in Networks of Small and Medium Enterprises. 16th International Product Development Management Conference, Twente, June 7-9, 2009.

Ji, Hui; Malisch, Carsten: Assistenz bei der Anfertigung wissenschaftlicher Arbeiten im Rahmen des Studiums, insbesondere für chinesische Studierende, Seminar „Akademisches Schreiben in Deutsch - ein Mysterium?“ BTU Cottbus, 25.05.2009 - 03.07.2009.

Sänn, Alexander: Automatische Lokalisierung und Identifikation von Transportbehältern, IV. Deutsch-Russischer Logistik-Workshop, Radisson SAS Hotel Cottbus, 8. Mai 2009.

Brusch, Michael: Potenziale und Grenzen der Entscheidungsunterstützung mittels Marktforschung, Ostertagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 04/2009.

Brusch, Michael; Stüber, Eva: Usefulness of A Priori Information About Customers for Market Research: An Analysis for Personalisation Aspects in Retailing, 11th Conference of the International Federation of Classification Societies (IFCS), Dresden, 03/2009.

Baumert, Katrin; Liu, Ming; Hübner, Jürgen: Zeitreihenanalyse – Grundlagen und praktische Anwendungen. Das Berliner Verfahren (BV4.1) und Census X-12 ARIMA, Statistisches Kolloquium im AfS, Berlin, 04/2009.

Esber, Said; Baier, Daniel: Monte Carlo Methods in the Assessment of New Products - A Comparison of Different Approaches. 11th Conference of the International Federation of Classification Societies (IFCS), Dresden, 03/2009.

Abu Assab, Samah; Baier, Daniel, Kühne, Mirko: Preference Analysis and Product Design in Markets for Elderly People - A Comparison of Methods and Approaches. 11th Conference of the International Federation of Classification Societies (IFCS), Dresden, 03/2009.

Baier, Daniel; Polasek, Wolfgang: Marketing and Regional Sales - Evaluation of Expenditure Strategies by Spatial Sales Response Functions. 11th Conference of the International Federation of Classification Societies (IFCS), Dresden, 03/2009.

Brusch, Michael; Baier, Daniel: Customer-Oriented Service Development in the Field of the Growing Information and Communication Technology Sector, 8th International Marketing Trends Congress, Paris, 01/2009.

Baier, Daniel; Decker, Reinhold: Data Mining in Marketing - Clustering Methods for Large Data Sets and Growing Neural Gas-Like Networks. International Workshop on "Data Mining and Service Science for Innovation", Tokyo, 13.2.2009.

Baier, Daniel; Decker, Reinhold: Data Mining in Marketing - Overview and Recent Developments. International Workshop on "Data Mining Partnerships Between Universities and Industry", Tokyo, 12.2.2009.

Baier, Daniel: Bayes'sche Präferenz- und Responsemodellierung im Marketing: Ansätze und Anwendungsbeispiele. Forschungskolloquium zu Datenanalyse und Operations Research, Universität Karlsruhe (TH), 25.1.2009.

Baier, Daniel: Lausitz 2020 - Aus Vorstellungen Realitäten machen, Beiträge der Wirtschaftswissenschaften. 17. Ringvorlesung des Humanökologischen Zentrums der BTU Cottbus, Cottbus, 9.12.2008.

Baier, Daniel: Tragfähige Unternehmensideen finden - Gründungsaktivitäten an der BTU Cottbus. LASA-Fachtagung "Innovation - Gründung - Arbeit", Potsdam, 7.11.2008.

Kaiser, Matthias; Brusch, Michael: Anwendung empirischer Begleitevaluationen zur Absicherung der Institutionalisierung von eLearning im Hochschulalltag am Beispielprojekt eLearn@BTU, logOS - eCampus-Symposium, Osnabrück, 10/2008.

Baier, Daniel: Gründungsaktivitäten an der BTU Cottbus. Nacht der kreativen Köpfe, Cottbus, 18.10.2008

Kaiser, Matthias; Brusch, Michael: Strategie- und Konzeptanpassungen bei der eLearning-Integration auf Basis empirischer Begleitevaluationen im Projekt eLearn@BTU, 13. Jahrestagung der Gesellschaft für Medien in der Wissenschaft, Krems/Österreich, 09/2008.

Stüber, EvaFrohn, Simon: Ubiquitäres breitbandiges Internet mittels Mesh-Netzen. DIHK IuK-Referententreffen, Cottbus, 09/2008.

Abu-Assab, Samah; Baier, Daniel: Designing Products Using Quality Function Deployment and Conjoint Analysis: A Comparison in a Market for Elderly People, 32nd Annual Conference of the German Classification Society (GfKl 2008), Hamburg, 07/2008.

Esber, Said; Baier, Daniel: Realoptionen bei der Bewertung von neuen Produkten, 32. Jahrestagung der Deutschen Gesellschaft für Klassifikation, Hamburg, 07/2008.

Brusch, Michael; Baier, Daniel: Analyzing the Stability of Price Response Functions:  Measuring the Influence of Different Parameters in a  Monte Carlo Comparison, 32nd Annual Conference of the German Classification Society (GfKl 2008), Hamburg, 07/2008

Baier, Daniel and Wolfgang Polasek: Sequential and Simultaneous Approaches for Model Selection in  Latent Class Metric  Conjoint Analysis.  9th  World  Meeting of the  International Society  for Bayesian Analysis (ISBA 2008),  Hamilton Island/Australia,  July 21-25.

Ji, Hui; Baier, Daniel: Zum Einsatz innovativer Lehr- und Lernkonzepte bei internationalen Studierenden. 17th EAN Annual Conference “Crossing Borders: Diversity in Higher Education”, Berlin, 30 June – 2 July 2008.

Kaiser, Matthias, Emelianov, Michael: Analyse des eLearning-Angebots russischer Hochschulen unter besonderer Berücksichtigung des russischen Hochschulsystems, 6. Workshop on e-Learning 2008, Leipzig, 07/2008.

Baier, Daniel: Conjoint Analysis in a House of Quality Context: Approaches and Applications. 15th International Product Development Management Conference, Hamburg, June 29 - July 1, 2008.

Rese, Alexandra, Bäsler Maurice & Daniel Baier:  Evaluating the Effects of Method-Based Tools on Team Decision Making and Team Performance. 15th International Product Development Management Conference, Hamburg, June 29 - July 1, 2008.

Brusch, Michael: Alternativen der Datenerhebung in der Marktforschung - Potenziale und Grenzen webbasierter Erhebungsformen, Ostertagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 04/2008.

Ji, Hui; Baier, Daniel: Erwartungen und Bedürfnisse deutscher und chinesischer Studierender bezüglich Multimedialen Lehrens und Lernens: Eine empirische Untersuchung (Poster Presentation). GML² 2008 – Grundfragen multimedialen Lehrens und Lernens, Berlin, 13. und 14. März 2008.

Brusch, Michael; Baier, Daniel: Consumer Preference Estimation Based on Conjoint Analysis, Clustering, and Hierarchical Bayes Procedures: A Comparison of Different Approaches. 2008 Global Marketing Conference, Shanghai/China, 03/2008.

Stüber, Eva; Baier, Daniel: Acceptance of Recommendations to Buy in Online Retailing and their Effect on Customer Satisfaction. 10th General Online Research Konferenz, Hamburg, 03/2008.

Bäsler, Maurice; Rese, Alexandra & Ralf Woll (2008): Methodenbasierte Kommunikation zur Konfliktbewältigung in Entscheidungsgruppen der Produktentwickung - Untersuchungsergebnisse über den gezielten Einsatz von Methoden zur Konfliktbewältigung in Gruppenexperimenten, GQW-Tagung am 14./15. Febraur 2008 in Bremen.

Baier, Daniel: Realoptionen in der Neuproduktentwicklung. Arbeitskreis Innovationsmanagement der Forschungsvereinigung Antriebstechnik des VDMA, Frankfurt/Main, 29.1.2008.

Baier, Daniel & Alexandra Rese: Entwicklung einer Gründungs- und Teamkompetenzwerkstatt für fachheterogene Studien- und Gründungsteams. 15. EXIST-Workshop, Köln, 25.-26.11.2007.

Baier, Daniel: Netzwerke aus KMU und Forschungseinrichtungen: Beispiele und Erfolgsfaktoren. Deutsch-Polnische Tagung "Grenzen und Regionen", Cottbus, 8.11.2007.

Baier, Daniel:  Conjoint Measurement in der Innovationsmarktforschung. TIM-Fachtagung "Technologie- und Innovationsmanagement: Tools - Trends - Best Practice", Brandenburg, 11.-12.10.2007.

Hauswirth, Claudia; Kaiser, Matthias, Luzens-Meier, Mira-Alexandra; Tschiedel, Bernd: Step-by-Step-Cooking zur Technologie-Integration im Projekt eLearn@BTU, 5. Workshop on e-Learning 2007, Leipzig, 07/2007.

Rese, Alexandra & Baier, Daniel: Deciding on new products using a computer-assisted real options approach. The R&D Management Conference 2007, Bremen, Germany, 4-6 July 2007.

Baier, Daniel: Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis, 2007 INFORMS Marketing Science Conference, Singapur, 06/2007.

Brusch, Michael: The Impact from the Multimedia Use on Validity in Market Research - An Investigation for the Usage of Multimedia within Stimuli Presentation, 2007 INFORMS Marketing Science Conference, Singapur, 06/2007.

Bäsler, M., Rese, A., Woll, R. & M. Eckert: Designing group experiments to analyse the effectiveness of marketing and quality management methods for conflict solving. 10th International Qmod-Conference, Helsingborg, Sweden, 18-20 June 2007

Brusch, Michael: Marktsegmentierung auf der Basis von Conjointanalysen und hierarchischen Bayes-Modellen, Ostertagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 04/2007.

Brusch, Michael; Baier, Daniel: Conjoint Analysis for Services Extended Through Hierarchical Bayes, 31th Annual Conference of the German Classification Society (GfKl 2007), Freiburg, 03/2007.

Kaiser, Matthias; Baier, Daniel: Scenario Evaluation Using Two Mode Clustering Approaches in Higher Education, 31. Jahrestagung der Gesellschaft für Klassifikation, Freiburg, 03/2007.

Degkwitz, Andreas; Hauswirth, Claudia; Kaiser, Matthias; Luzens-Meier, Mira-Alexandra; Tschiedel, Bernd: Das Projekt eLearn@BTU als operativer Bestandteil einer Qualitätsentwicklung, 1. Landestagung E-Learning Brandenburg, Potsdam, 03/2007.

Baier, Daniel: Ganztägiger Workshop „Strategische Produktplanung“ für Fach- und Führungskräfte im Rahmen des Jahreskongresses der Management Circle AG, 20.11.-22.11.2006, Berlin.

Rese, A. & D. Baier: Konflikte in der Produktentwicklung: Häufigkeit, Auswirkungen. Handlungsempfehlungen - eine empirische Untersuchung, 23. Internationales Deutsches Projektmanagement Forum 2006, Hannover, 19.-20. September 2006.

Teusler, Nadine; Pick, Constanze; Baier, Daniel: Innovationsportale als Antriebsmotor für mittelständische Unter­neh­men, Siegener Mittelstandstagung 2006, Siegen, 06.09.-08.09.2006.

Baier, Daniel; Kaiser, Matthias: Two-Mode Clustering Approaches for Scenario Evaluation, Operations Research 2006 - Gemeinsame Jahrestagung der deutschsprachigen Gesellschaften für Operations Research, Karlsruhe, 09/2006.

Schmidt S. & D. Baier: Dynamic Modelling of Diffusion for Complex Products and Systems, Operations Research 2006, gemeinsame Jahrestagung der deutschsprachigen Gesellschaften für Operations Research, Karlsruhe, 6.-8. September 2006.

Baier, D.  & A. Buder: Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches. International Conference on Data Science and Classification, IFCS 2006, Ljubljana, Slovenia, 25-29 July 2006. 

Rese, A. & D. Baier: Conflicts in new product development: frequency, consequences, and handling recommendations, The R&D Management Conference 2006, Lake Windermere, Cumbria, England, 5-7 July 2006.

Baier, D.: Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data. 25th Biennal Meeting of the Society for Multivariate Analysis in the Social Sciences (SMABS) jointly with the 2nd Conference of the European Association of Methodology, Budapest, July 2-5, 2006. 

Rese, A. & D. Baier: Chancen und Risiken für den regionalen One-Stop-Shop: Gestaltungsempfehlungen für One-Stop-Shops, eingeladener Hauptvortrag für die Fachtagung der Beratungsstellenleiter zum Generalthema: Effiziente Dienstleistungen für Betriebe und Gründer, Zentralverband des deutschen Handwerks, 27./28.6.2006, Halle/Saale.

Bäsler, Maurice; Flisak, Iwona: Auswertung der Benchmarking – Vergleich zwischen deutschen und polnischen Unternehmen [Wynik benchmarkingu – porownanie niemieckich i polskich przedsiebiorstw]. Zielona Gora, Fachtagung: Deutsch-polnische Kooperation 2006.

Flisak, Iwona: Bedeutung des Marktplatzhandels für die Entwicklung der Grenzgebiete (am Beispiel der Gemeinde Leknica). Kliczkow, Fachtagung: Wirtschaftliche Beziehungen des integrierten Europa, 06/2006. 

Baier, D.: Das erweiterte Promotorenmodell als Basiskonzept für innovative Innovationstheorien: Koreferat. Forschungsworkshop zu interaktiven Innovationstheorien:  "Nachhaltigkeitsinnovationen in der Display-Industrie", Berlin, 15.6.2006.

Baier, Daniel, Teusler, Nadine: Zweitägiges Intensivseminar „Strategische Produktplanung“ für Fach- und Führungskräfte, 09.05.-10.05.2006, Düsseldorf (organisiert von der Management Circle AG).

Baier, Daniel, Pick, Constanze (2006): Zweitägiges Intensivseminar „Strategische Produktplanung“ für Fach- und Führungskräfte, 04.04.-05.04.2006, München (organisiert von der Management Circle AG).

Brusch, Michael: Multimedia in der Marktforschung - Möglichkeiten der Präferenzmessung für innovative Produkte und Dienstleistungen, Ostertagung der Produktionswissenschaftlichen Vereinigung Berlin-Brandenburg (pvbb), Cottbus, 04/2006.

Baier, D. & N. Teusler: Netzwerke aus mittelständischen Unternehmen und Forschungseinrichtungen nach 1990: Erfolgsfaktoren und Erfolgspotenziale. Tagung der Brandenburgischen Historischen Kommission e.V. und der IHK Cottbus zum Thema: Brandenburgs Mittelstand auf dem langen Weg von der Industrialisierung bis zur Marktwirtschaft des 21. Jahrhunderts. 6.-7. April 2006, Cottbus.  

Brusch, Michael; Göcks, Marc: Erprobung von 3D-Lernumgebungen. Entwicklung, Implementierung und Evaluierung, GML 2006 - 4. Workshop "Grundfragen multimedialen Lehrens und Lernens", Potsdam, 03/2006.

Schmidt, S. & D. Baier: A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products. 30th Annual Conference of the German Classification Society (GfKl 2006), Berlin, March 8-10, 2006.

Baier, D. & A. Buder: Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis. 2nd German Japanese Symposium on Classification: Advances in Data Analysis and Related New Techniques & Applications. Berlin, March 7-8, 2006.

Baier, Daniel Queitsch, Marko: e-Detailing, ein Trend mit Zukunft? Neue Anforderungen und innovative Konzepte, Solvay Pharmaceuticals, Hannover, 24.01.2006. 

Brusch, Michael: eCommerce und Multimediarecht - Lernmodule und deren nutzerorientierte Bewertung, Forschungstag "eLearning" des Hochschul-Verbundes für Multimedia und eLearning in Brandenburg (HVMB), Cottbus, 11/2005.

Rese, A. & D. Baier: ONE-STOP-SHOPS für Existenzgründer - Typisierung und Empfehlungsgenerierung für Ihre Gestaltung am Beispiel Brandenburgs, 2nd Symposium on the Entrepreneur - Marketing - Innovation Interface, Karlsruhe, October 2005.

Queitsch, Marko & Daniel Baier: Planung strategischer Innovationsprojekte in Unternehmensnetzwerken mit Hilfe stochastischer Modellierungen, 2nd Symposium on the Entrepreneur - Marketing - Innovation Interface, Karlsruhe, October 2005.

Baier, Daniel; Queitsch, Marko & Freund, Steffen: Performance of R&D Cooperations: an Investigation of the Key Factors, 2nd Symposium on the Entrepreneur - Marketing - Innovation Interface, Karlsruhe, October 2005.

Baier, Daniel, Queitsch, Marko & Freund, Steffen: Innovationsmanagement in Wertschöpfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools, 7. Fachtagung der Kommission Technologie- und Innovationsmanagement im Verband der Hochschullehrer für Betriebswirtschaft e.V., Erfurt, Oktober 2005.

Schmidt, Sabine & Daniel Baier: System Dynamics Based Prediction of New Product Diffusion: An Evaluation, GOR Symposium on Operations Research, Bremen, September 2005.

Baier, Daniel: Latent Class Metric Conjoint Analysis: Traditional versus Bayesian Procedures, Deutsch-Japanisches Symposium, Tokyo, September 2005.

Baier, Daniel; Brusch, Michael: Improving the Predictive Validity of Quality Function De-ployment by Conjoint Analysis: A Monte Carlo Comparison, GOR Symposium on Operations Research, Bremen, September 2005.

Abu-Assab, Samah: Innovation Process: Country Case Palestine. 2nd International SEPnet Workshop in Organization of Innovation Process in companies and Institutions, Buenos Aires, 09/2005.

Baier, Daniel & Queitsch, Marko: Evaluating Virtual DetailingCampaigns: The Case of the Pharmaceutical Industry, The 2005 edition of CLAssification and Data Analysis Group (CLADAG), Parma (Italy), June 6-8, 2005.

Brusch, Michael: Optimale Gestaltung neuartiger eLearning-Angebote. Eine Präferenzanalyse bei Nutzern, GML 2005 - 3. Workshop "Grundfragen multimedialen Lehrens und Lernens", Cottbus, 03/2005.

Queitsch, Marko & Baier, Daniel: Computer-Assisted Planning Tools for the Support of the Innovation Process, 29th Annual Conference of the German Classification Society (GfKl 2005), Magdeburg, March 9-11, 2005.

Baier, Daniel: Bayesian Versus Traditional Procedures for Latent Class Metric Conjoint Analysis: A Monte Carlo Comparison, 29th Annual Conference of the German Classification Society (GfKl 2005), Magdeburg, March 9-11, 2005.

Baier, Daniel, Rese, Alexandra: Chancen und Risiken für ein regionales "One-Stop-Shop"-Modellprojekt: Erste Ergebnisse einer Studie, EQUAL-Fachkonferenz "One-Stop-Shop", Potsdam, 12/2004.

Baier, Daniel: Regionalmarketingstrategie für die Region Lausitz-Spreewald, Vortrag auf der Regionalversammlung der Raumordnungsregion Lausitz-Spreewald, Schloss Lübben, 18.11.2004.

Baier, Daniel: Visionen für die Zukunft der Lausitz: Wirtschaftsregion Lausitz, Vortrag im Rahmen der öffentlichen Ringvorlesung „ Visionen für die Lausitz“ des HöZ, BTU Cottbus, 25.10.2004.

Baier, Daniel: Regionalmarketingstrategie für die Region Lausitz-Spreewald, Vortrag auf der Regionalkonferenz der Region Lausitz-Spreewald, BASF Schwarzheide, 02.09.2004.

Baier, Daniel & Queitsch, Marko: Pharmaceutical eDetailing and Marketing Segmentation in the Internet Age, 9th Conference of the International Federation of Classification Societies (IFCS-2004), Illinois Institute of Technology, Chicago (USA), July 16-18, 2004.

Baier, Daniel & Queitsch, Marko: Innovationsmanagement für Kleine und mittlere Unternehmen, Vortragsreihe "Lausitzer Betriebe im Wandel" der Technologietransferstelle der BTU Cottbus und der Kooperationsstelle Wissenschaft und Arbeitswelt Cottbus, 30. Juni 2004.

Koch, Matthias; Baier, Daniel: Marketing und Innovationsmanagement für Netzwerke aus KMU und Forschungseinrichtungen: Das Wertschöpfungsnetzwerk Well-Fash, 4-Länder-Innovationskonferenz, 05./06.05.2004 Zittau.

Koch, Matthias: Erscheinungsformen und Unterschiede von Kommunal- und Regionalportalen im local eCommerce, 6. GERMAN ONLINE RESEARCH (G.O.R. 04) der Deutschen Gesellschaft für Online-Forschung - DGOF e.V., 30.-31.03.2004, Univ. Duisburg-Essen.

Baier, D.; Rese, A. & E. Gorna: Analyse der Bedarfsstruktur von Kunden des Bau- und Ausbausektors in Polen, Präsentation im Rahmen eines Workshops in der Handwerkskammer Cottbus, 03/2004.

Koch, Matthias: Regionale und kommunale Internetportale - Ein Instrument der regionalen Entwicklung und Zusammenarbeit?, GORP 2004, Geo Multimedia, 9. Symposion zur Rolle der Informationstechnologie in der Stadt- und Raumplanung sowie zu den Wechselwirkungen zwischen realem und virtuellem Raum, 25.-27. Feb. 2004, TU Wien.

Koch, Matthias: Regionalmarketing per Internet, 1. InternetNight in Dresden, Workshop 4: Regionalentwicklung und Marketing per Internet, 26.01.2004.

Baier, D.; Rese, A. & E. Gorna: EU-Osterweiterung - Analyse der Bedarfsstruktur von Kunden des Bau- und Ausbausektors in Polen. Erste Ergebnisse einer ARGE-finanzierten Studie im Auftrag der Handwerkskammer Cottbus, Workshop "EU-Osterweiterung - Polen als neuer Markt", BTU Cottbus, 01/2004.

Baier, Daniel: Marketing und Innovationsmanagement in Wertschöpfungsnetzwerken, Kongress „ net’ s work – Forum für Unternehmensnetzwerke“ , Bad Salzufflen, 7.-8.11.2003.

Koch, Matthias: Marketing für mittelständische Unternehmen, Mittelstand 2003, Praxisforum " Mittelstandsmarketing" , Kleistforum Frankfurt (Oder), 20.10.2003.

Rese, A.: Arbeitsmarkt und Familie: Frauenerwerbstätigkeit und ihr Einfluss auf die Familienbildung, Promotionskolloquium, Karlsruhe, 12/2003.

Baier, Daniel; Brusch, Michael: Linking Conjoint Analysis and Quality Function Deployment for Optimal Product Design, OR 2003 - Jahrestagung der Gesellschaft für Operations Reasearch, Heidelberg, 09/2003.

Koch, Matthias; Baier, Daniel: Elektronische Marktplätze in der Bauwirtschaft - Innovative Potenziale für die Vergabe und Abwicklung vonBauleistungen, 5. Paderborner Frühjahrstagung: Innovationen im E-Business, 10.04.2003.

Göcks, Marc: Content- und Modulentwicklungen für E-Learning Anwendungen. Best-Practice-Beispiele aus dem eL-IT Projekt, Workshop für Kommunikations- und Multimediatechnik, Schlepzig, 03/2003

Göcks, Marc: E-Learning im länderübergreifen Universitätsverbund. Darstellung des Forschungs- und Entwicklungsprojekts eL-IT. Vortragsreihe an der Uni Potsdam (Lehrstuhl für Netzwerktechnologien und multimediale Teledienste), Potsdam, 11/2002

Baier, Daniel: E-Detailing, ein Trend mit Zukunft? Neue Anforderungen, innovative Konzepte, 3. samPharma-Workshop, Berlin, 11/2002.

Baier, Daniel; Koch, Matthias: Trends und Herausforderungen für mittelständische Unternehmen im weltweiten Instandhaltungsgeschäft, Potsdam, 10/2002.

Göcks, Marc; Baier, Daniel: Students' Preferences Related to Web Based E-Learning: Results of a Survey, 26th Annual Conference, GfKl, Mannheim, 07/2002.

Brusch, Michael; Baier, Daniel; Treppa, Antje: Conjoint Analysis and Stimulus Presentation - a Comparison of Alternative Methods, 8th Conference of the International Federation of Classification Societies (IFCS), Cracow, Poland, 07/2002.

Brusch, Michael; Baier, Daniel: Multimedia Stimulus Presentation Methods for Conjoint Studies in Marketing Research, 26th Annual Conference of the German Classification Society (GfKl 2002), Mannheim, 07/2002.

Göcks, Marc; Baier, Daniel: Students' Preferences Related to Web Based E-Learning: Results of a Survey, 26th Annual Conference, GfKl, Mannheim, 07/2002.

Baier, Daniel: Classification and Marketing Research, 26th Annual Conference, GfKl, Mannheim, Plenary, 07/2002.

Koch, Matthias: Kostenvorteile durch integrierte E-Business-Konzepte, 3. E-Business Internet Konferenz für Stadtwerke des VKU, Bonn, 11./12.06.2002.

Koch, Matthias; Baier, Daniel: E-Business in Energieversorgungsunternehmen - Empirische Untersuchung des Implementierungsstandes und Nutzenbetrachtung am Beispiel innovativer Branchenlösungen, 4. Paderborner Frühjahrstagung: Modelle im E-Business, 11.04.2002.

Baier, Daniel; Koch, Matthias: Marketingstrategien für technologieorientierte KMU, Workshop " Produktmarketing für KMU" , IHK Frankfurt/Oder, 22.01.2002.

Männche, Steffen; Wartenberg, Frank; Baier, Daniel: Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts, OR 2001 - Jahrestagung der Gesellschaft für Operations Reasearch, Duisburg, 09/2001.

Brusch, Michael; Baier, Daniel; Treppa, Antje: Product Design Using Conjoint Analysis, A Comparison of Stimulus Presentation Methods, OR 2001 - Jahrestagung der Gesellschaft für Operations Reasearch, Duisburg, 09/2001.

Männche, Steffen; Wartenberg, Frank; Baier, Daniel: Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts, OR 2001 - Jahrestagung der Gesellschaft für Operations Reasearch, Duisburg, 09/2001.

Baier, DanielPolasek, Wolfgang: Market Segmentation and Product Design Using Hierarchical Bayes Conjoint Analysis, OR 2001 - Jahrestagung der Gesellschaft für Operations Reasearch, Duisburg, 09/2001.

Baier, Daniel, Polasek, Wolfgang: Gibbs Sampling Approaches for Conjoint Analysis, International Meeting of the Psychometric Society IMPS-2001, Osaka, Japan, 07/2001.

Baier, Daniel: Methodological Improvements for Product Design Using Adaptive Conjoint Analysis in Marketing Research, TAMA University, Tokyo, Japan, 07/2001.

Baier, Daniel, Polasek, Wolfgang: Marktsimulation mittels Bayes'scherModelle in der Conjointanalyse, Fakultätskolloquium, Universität Magdeburg, 06/2001.

Baier, Daniel, Polasek, Wolfgang: Market Simulation Using Bayesian Procedures in Conjoint Analysis, 25th Annual Conference, GfKl, München, 03/2001.

Brusch, Michael; Treppa, Antje: Cost and Customer Oriented Development, 25th Annual Conference of the German Classification Society (GfKl 2001), München, 03/2001.

Baier, Daniel; Koch, Matthias: Marketingstrategien für innovative TKMUs, Workshop "Marketing für innovative technologieorientierte KMUs", T.IN.A. Brandenburg GmbH, Cottbus, 14.12.2000.

Baier, Daniel; Sauer, Marco; Kant, Matthias: Erfassung und Bewertung des Kundennutzens bei Luxusgütern - Methodik und praktische Anwendung am Beispiel hochwertiger Lederwaren, VDI-Tagung Erfolgreiches Entwicklungsmanagement, 10/2000.

Baier, Daniel: Conjoint Analysis in a House of Quality Context: Approaches and Applications, 7th Conference of the International Federation of Classification Societies, Namur, Belgien, 07/2000.

Baier, Daniel: Conjointanalytische Lösungsansätze für das Quality Function Deployment, Universität Jena, 06/2000.

Baier, Daniel, Gaul, Wolfgang: A Probabilistic Ideal Vector Model for Market Simulation Using Conjoint Data, International Conference on Measurement and Multivariate Analysis (ICMMA), Banff, Kanada, 05/2000.

Baier, Daniel: Methodological Improvements for Applications of Conjoint Analysis in Marketing Research, Semi-Plenary, 24th Annual Conference, GfKl, Passau, 03/2000.

Baier, Daniel: Informationsbeschaffung für das House of Quality beim Quality Function Deployment, Habilitationskolloquium, Universität Karlsruhe (TH), 02/2000.

Baier, Daniel: Marktorientierte Produktgestaltung mittels Conjointanalyse, Brandenburgische Technische Universität Cottbus, 11/1999.

Baier, Daniel: Data Mining im Direkt- und Database Marketing, Universität Siegen, 11/1999.

Baier, Daniel: Marktorientierte Produktgestaltung mittels Conjointanalyse, Goethe-Universität Frankfurt, 06/1999.

Baier, Daniel: Conjointanalytische Lösungsansätze zur Parametrisierung des House of Quality, VDI-Tagung QFD ? Produkte und Dienstleistungen marktgerecht gestalten, Düsseldorf, 10/1998.

Baier, Daniel: Benefit Segmentation and Product Design Using a Probabilistic Ideal Vector Model for Conjoint Data, 6th Conference of the International Federation of Classification Societies, Rom, 07/1998.

Baier, Daniel: Marktorientierte Bewertung von Produktinnovationen, Alumnitag 1998 (8. bundesweites Absolvententreffen der Karlsruher Wirtschaftswissenschaftler), Karlsruhe, 06/1998.

Baier, Daniel, Fassot, Georg: Conjointanalyse: eine statistische Methode zur Bewertung von Kundenpräferenzen im F&E-Prozeß, 2-tägiges ZEW-Seminar für Führungskräfte aus F E und Marktforschung, Zentrum für Europäische Wirtschaftsforschung, Mannheim, 05/1998.

Baier, Daniel: Product Design Combining MDS and Conjoint Analysis A Probabilistic Scaling Vector Model Approach, 22th Annual Conference, GfKl, Dresden, 03/1998.

Baier, Daniel; Gaul, Wolfgang: An Optimal Product Positioning Procedure Using A Probabilistic Ideal Point Model Formulation, 21th Annual Conference, GfKl, Potsdam, 03/1997.

Baier, Daniel: Gewinnorientierte Produktliniengestaltung bei Pauschal -reisen unter Berücksichtigung des Kundennutzens, Wissenschaftszentrum der Internationalen Tourismus-Börse, Berlin, 03/1997.

Baier, Daniel; Säuberlich, Frank (1997): Part-worth Estimation Using Individual Hybrid Conjoint Analysis, International Conference on Operations Research SOR'96, Braunschweig, 09/1996.

Baier, Daniel: Part-worth Estimation Using Individual Hybrid Conjoint Analysis, Institutskolloquium, Universität Basel, bei Prof. Dr. Wolfgang Polasek, 05/1996.

Baier, Daniel: Benefit Segmentation with Segment-Specific Constraints: A Clusterwise Regression Procedure, 1st French-German Workshop on Quantitative Methods in Marketing, Berlin, 05/1996.

Baier, Daniel: A Constrained Clusterwise Regression Procedure for Benefit Segmentation, 5th Conference of the International Federation of Classification Societies, Kobe, Japan, 03/1996. 

Baier, Daniel; Gaul, Wolfgang; Schader, Martin: Simultaneous Benefit Segmentation and Market Structuring Using Two-Mode Overlapping Clustering, 20th Annual Conference, GfKl, Freiburg, 03/1996.

Baier, Daniel: Benefit Segmentation and Product Design Using Conjoint Data, Fakultätskolloquium an der Reichsuniversität zu Groningen, Niederlande, bei Prof. Dr. Michel Wedel, 11/1995.

Baier, Daniel; Gaul, Wolfgang: Analyzing Paired Comparisons Data Using Probabilistic Ideal Point and Vector Models, 19th Annual Conference, GfKl, Basel, 03/1995.

Baier, Daniel: Konzipierung und Realisierung eines kombinierten Einsatzes von Methoden bei der Positionierungsanalyse, Fakultätskolloquium an der Humboldt-Universität zu Berlin, bei Prof. Dr. Lutz Hildebrandt, 11/1994.

Baier, Daniel: Produktliniengestaltung mittels conjointanalytischer Ansätze, Jahrestagung der deutschsprachigen Marketing-Habilitanten, Kloster Banz, 11/1994.

Baier, Daniel: Produktpositionierung mittels conjointanalytischer Ansätze, Jahrestagung der Forschungsgruppe Konsum Verhalten, Bad Liebenzell, 09/1994.

Baier, Daniel; Neibecker, Bruno: Classification Using Emotional Responses to Dynamic Stimuli, International Conference on Operations Research OR'94, DGOR/GMÖOR/SVOR, Berlin, 08/1994.

Baier, Daniel; Gaul, Wolfgang: Classification and Representation Using Conjoint Data, 18th Annual Conference, GfKl, Oldenburg, 03/1994.

Baier, Daniel: Konzipierung und Realisierung einer Unterstützung des kombinierten Einsatzes von Methoden bei der Positionierungsanalyse, Dissertationsvortrag, Universität Karlsruhe (TH), 12/1993.

Gaul, Wolfgang; Baier, Daniel: Simultaneous Classification and Representation of Paired Comparisons Data, 17th Annual Conference, GfKl, Kaiserslautern, 03/1993.

Wartenberg, Frank; Gaul, Wolfgang; Baier, Daniel: A Knowledge-Based System Managing Sequences of Data Analysis Techniques, 17th Annual Conference, GMÖOR, Hamburg, 08/1992.

Baier, Daniel; Gaul, Wolfgang; Wartenberg, Frank: Positioning Analysis Using Knowledge Based Support, 3rd International Workshop on ?Data, Expert Knowledge and Decisions", Reisensburg, 09/1991.

Gaul, Wolfgang; Baier, Daniel: Computergestützte Entscheidungsunterstützung in Marktforschung und Marketing Management, Jahrestagung der Arbeitsgruppe PECOR, DGOR, Kassel, 06/1991.

Baier, Daniel; Marx, Stefan: Daten-Management in ein wissensbasierten System zur Analyse von Marketing-Daten, 15th Annual Conference, GfKl, Salzburg, 02/1991.

Baier, Daniel; Gaul, Wolfgang: Computer-Assisted Marketing Enriched by Capabilities of Knowledge-Based Systems, 3 rd EMAC/ESOMAR Symposium on: ?New Ways in Marketing and Marketing Research", Athens, Greece, 10/1990.

Baier, Daniel; Gaul, Wolfgang: Wissensorientierte Entscheidungsunterstützung bei der Marktforschung ? Datenauswertung durch Verbindung von Wissensbasis, Datenbank und Methodenmanagement, Workshop ?Wissensorientierte Entscheidungsunterstützung", Karlsruhe, 04/1990.

Baier, Daniel; Gaul, Wolfgang: Entscheidungsunterstützung bei der Auswertung von Primärforschungsdaten ? Ein Konzept zur Verbindung von Wissensbasis, Datenbanken und Methoden, 18th Annual Conference, DGOR, Kiel, 09/1989.

Gaul, Wolfgang; Böckenholt, Ingo; Baier, Daniel: PC-Gestütztes Marketing- Management, ONLINE'89 Kongress IV, 12. Europäische Kongreßmesse für Technische Kommunikation, Hamburg, 08/1989.


Verantwortlich für die Redaktion: Univ.Prof.Dr. Daniel Baier

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