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Rechts- und Wirtschaftswissenschaftliche Fakultät

Lehrstuhl für Marketing & Innovation – Prof. Dr. Daniel Baier

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Publikationen

Jahrgang    2022   2021   2020   2019   2018    alle Jahre

Referierte Beiträge in Zeitschriften (begutachtet)

Brand, Benedikt M.; Baier, Daniel
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional ...
In: Archives of Data Science Series A Bd. 6 (2020) Heft 1
doi:10.5445/KSP/1000098011/06 ...

Rese, Alexandra; Ganster, Lena; Baier, Daniel
Chatbots in retailers’ customer communication : How to measure their acceptance?
In: Journal of Retailing and Consumer Services Bd. 56 (2020)
doi:10.1016/j.jretconser.2020.102176 ...

Albrecht, Tobias; Baier, Daniel
Churn Analysis Using Deep Learning : Customer Classification from a Practical Point of Vie ...
In: Archives of Data Science Series A Bd. 6 (2020) Heft 2
doi:10.5445/KSP/1000098012/04 ...

Stöcker, Björn; Nasseri, Aydin
Discovering Kano’s Model in Service Satisfaction Analysis Using Cubic Terms
In: Archives of Data Science Series A Bd. 6 (2020) Heft 2

Baier, Daniel; Rausch, Theresa Maria; Wagner, Timm F.
The Drivers of Sustainable Apparel and Sportswear Consumption : A Segmented Kano Perspecti ...
In: Sustainability Bd. 12 (2020) Heft 7
doi:10.3390/su12072788 ...

Rese, Alexandra; Kopplin, Cristopher Siegfried; Nielebock, Caren
Factors influencing members' knowledge sharing and creative performance in coworking space ...
In: Journal of Knowledge Management Bd. 24 (2020) Heft 9. - S. 2327-2354
doi:10.1108/JKM-04-2020-0243 ...

Kopplin, Cristopher Siegfried; Baier, Daniel
How to Construct an Ideal Collaboration Tool for Coworking Spaces : A SP-CBC Application
In: Archives of Data Science Series A Bd. 6 (2020) Heft 2

Baier, Daniel; Rese, Alexandra
How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate appro ...
In: Journal of Retailing and Consumer Services Bd. 56 (2020)
doi:10.1016/j.jretconser.2020.102172 ...

Vökler, Sascha; Baier, Daniel
Investigating Machine Learning Techniques for Solving Product-line Optimization Problems
In: Archives of Data Science Series A Bd. 6 (2020) Heft 1

Nakayama, Atsuho; Baier, Daniel
Predicting Brand Confusion in Imagery Markets Based on Deep Learning of Visual Advertiseme ...
In: Advances in Data Analysis and Classification (2020)

Ewers, Karolina; Baier, Daniel; Höhn, Nadine
Siri, Do I like You? : Digital Voice Assistants and Their Acceptance by Consumers
In: Journal of Service Management Research Bd. 4 (2020) Heft 1. - S. 52-66
doi:10.15358/2511-8676-2020-1-52 ...

Schreiner, Timo; Rese, Alexandra; Baier, Daniel
Success Factors for Recommender Systems from a Customers' Perspective
In: Archives of Data Science Series A Bd. 6 (2020) Heft 2

Ewers, Karolina; Baier, Daniel
UGA or TAM : Which Approach Better Explains Digital Voice Assistant Acceptance?
In: Archives of Data Science Series A Bd. 6 (2020) Heft 2
doi:10.5445/KSP/1000098012/10 ...

Derra, Nicholas Daniel; Baier, Daniel
Working in Detail : How LSTM Hyperparameter Selection Influences IMDB Sentiment Analysis Re ...
In: Archives of Data Science Series A Bd. 6 (2020) Heft 1
doi:10.5445/KSP/1000098011/10 ...

Beiträge in Sammelbänden (begutachtet)

Rausch, Theresa Maria; Albrecht, Tobias
The Impact of Lead Time and Model Selection on the Accuracy of Call Center Arrivals' Forec ...
Proceedings of the 28th European Conference on Information Systems (ECIS) - s.l., 2020

Baier, Daniel; Rese, Alexandra
Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests : A Case Study
In: Imaizumi, Tadashi ; Nakayama, Atsuho ; Yokoyama, Satoru (Hrsg.): Advanced Studies in Behaviormetrics and Data Science - Singapore: Springer, 2020. - S. 341-353 . - (Behaviormetrics : Quantitative Approaches to Human Behavior; 5)
doi:10.1007/978-981-15-2700-5_21 ...

Beiträge in Sammelbänden (nicht begutachtet)

Baier, Daniel; Nguyen, Xuan Anh; Rese, Alexandra
Schließen neue Technologien am POS die Servicelücken des stationären Modehandels? : Anwend ...
In: Roth, Stefan ; Horbel, Chris ; Popp, Bastian (Hrsg.): Perspektiven des Dienstleistungsmanagements - Wiesbaden: Springer Gabler, 2020. - S. 617-634
doi:10.1007/978-3-658-28672-9_31 ...

Referierte Konferenzbeiträge und andere Vorträge (begutachtet)

Brand, Benedikt Martin; Kopplin, Cristopher Siegfried
Examining Best-Worst Scaling's validity and reliability : Worth a try?
2020
2nd Meeting of AG MARKETING GfKl,

Rausch, Theresa Maria; Albrecht, Tobias; Baier, Daniel
Forecasting Sub-Daily Call Center Arrivals : Investigating the Joint Impact of Data Disagg ...
2020
doi:10.5445/IR/1000119609 ...
Data Analysis and Classification in Marketing (AG Marketing), Karlsruher Institut für Technologie (KIT), Karlsruhe

Baier, Daniel; Stöcker, Björn
Maximizing Return on Investment from Direct Marketing Campaigns : A New Uplift Modeling Ap ...
2020
doi:10.5445/IR/1000119609 ...
Data Analysis and Classification in Marketing (AG Marketing), Karlsruher Institut für Technologie (KIT), Karlsruhe

Dissertation

Schreiber, Stefanie
Die Akzeptanz von Augmented-Reality-Anwendungen im Handel
Wiesbaden, Springer Gabler, 2020. - XXI, 328 S.
(Dissertation, 2019, Brandenburgische Technische Universität Cottbus-Senftenberg)

Baumert, Katrin
Essays zu methodischen Weiterentwicklungen zur Identifizierung von kundenwichtigen Merkmal ...
Bayreuth, 2020
(Dissertation, , Brandenburgische Technische Universität Cottbus-Senftenberg)

Homfeldt, Felix
Integrating supply chain partners into the front end of the innovation process : Empirical ...
Bayreuth, 2020. - VIII, 187 S.
doi:10.15495/EPub_UBT_00004848 ...
(Dissertation, 2020, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)

Habilitation

Brusch, Ines
The Future of Marketing Analytics – New Ways in the Digital Age
Cottbus-Senftenberg, 2020
(Habilitation, 2020, Brandenburgische Technische Universität Cottbus-Senftenberg)

Verantwortlich für die Redaktion: Univ.Prof.Dr. Daniel Baier

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