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Rechts- und Wirtschaftswissenschaftliche Fakultät

Lehrstuhl für Marketing & Innovation – Prof. Dr. Daniel Baier

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Publikationen

Jahrgang    2022   2021   2020   2019   2018    alle Jahre

Referierte Beiträge in Zeitschriften (begutachtet)

Mütterlein, Joschka; Kunz, Reinhard; Baier, Daniel
Effects of lead-usership on the acceptance of media innovations: A mobile augmented realit ...
In: Technological Forecasting and Social Change Bd. 145 (2019) . - S. 113-124
doi:10.1016/j.techfore.2019.04.019 ...

Schreiner, Timo; Rese, Alexandra; Baier, Daniel
Multichannel personalization : Identifying consumer preferences for product recommendation ...
In: Journal of Retailing and Consumer Services Bd. 48 (2019) . - S. 87-99
doi:10.1016/j.jretconser.2019.02.010 ...

Rese, Alexandra; Schlee, Tobias; Baier, Daniel
The need for services and technologies in physical fast fashion stores : Generation Y’s op ...
In: Journal of Marketing Management Bd. 35 (2019) Heft 15/16. - S. 1437-1459
doi:10.1080/0267257X.2019.1665087 ...

Homfeldt, Felix; Rese, Alexandra; Simon, Franz
Suppliers versus Start-ups : Where do better innovation ideas come from?
In: Research Policy Bd. 48 (2019) Heft 7. - S. 1738-1757
doi:10.1016/j.respol.2019.04.002 ...

Beiträge in Sammelbänden (nicht begutachtet)

Kaiser, Matthias J.; Urbisch, Sophia M.
State of the Art im Pharma-Key-Account-Management
In: Matusiewicz, David ; Stratmann, Frank ; Wimmer, Johannes (Hrsg.): Marketing im Gesundheitswesen : Einführung - Bestandsaufnahme - Zukunftsperspektiven - Wiesbaden: Springer Gabler, 2019. - S. 397-407
doi:10.1007/978-3-658-20279-8_29 ...

Referierte Konferenzbeiträge und andere Vorträge (begutachtet)

Baier, Daniel; Rese, Alexandra; Homfeldt, Felix
How the German Automotive Industry Maintains Product Superiority : Integrating Suppliers a ...
2019
Colloque international „Vers le haut de gamme made in France“, Centre de conférences Pierre Mendès France, Ministère de l’Économie et des Finances, Paris, Frankreich

Ewers, Karolina
Acceptance of Digital Voice Assistants in Customer Communication : An Application of the U ...
2019
26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia

Brand, Benedikt M.; Baier, Daniel
Adaptive CBC : Are the Benefits Justifying its Additional Efforts Compared to Traditional ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Nakayama, Atsuho; Baier, Daniel
Beer Brand Image Classification Using Deep Learning
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Rese, Alexandra; Ganster, Lena; Baier, Daniel
Chatbots in Customer Communication : How to Measure Their Acceptance?
2019
26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia

Albrecht, Tobias; Baier, Daniel
Churn Analysis Using Deep Learning : Methods and Application
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Brand, Benedikt Martin; Baier, Daniel
Comparative Analysis of E-commerce Configuration Between China and Germany
2019
26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia

Kopplin, Cristopher Siegfried; Baier, Daniel
Constructing an ideal workstream collaboration tool for coworking spaces using single-prod ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Rese, Alexandra; Görmar, Lars; Herbig, Alena
Effects of coworker’s social networks inside and outside coworking-spaces on creativity
2019
INEKA (formerly GIKA) 2019 Conference, Verona, Italy

Rausch, Theresa Maria; Baier, Daniel
Forecasting Sub-daily Call Center Arrivals : Investigating the Joint Impact of Data Disagg ...
2019
1st Working Group Meeting of AG Marketing, „Advanced Data Analysis Techniques with Marketing Applications“, Karlsruhe

Baier, Daniel; Rese, Alexandra
Improving Online and Offline Shopping for Retailers
2019
26th International Conference on Recent Advances in Retailing and Consumer Services (RARCS2019/EIRASS2019), Tallinn, Estonia

Vökler, Sascha; Baier, Daniel
Investigating Machine Learning Techniques for Solving NP-hard Product-line Optimization Pr ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Baier, Daniel; Stöcker, Björn
Maximizing Return on Investment from Direct Marketing Campaigns : a New Uplift Modeling Ap ...
2019
1st Working Group Meeting of AG Marketing, „Advanced Data Analysis Techniques with Marketing Applications“, Karlsruhe

Eimecke, Jörgen; Hecht, Madeline; Buchold, Julia Clara; Baier, Daniel
Measuring Preferences for Complex Products : Self-explicated Methods vs. Pairwise Comparis ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Schreiner, Timo; Rese, Alexandra; Baier, Daniel
Recommender systems for personalized advertising : Success factors for designing product r ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Ewers, Karolina; Baier, Daniel
Technology Acceptance Model or Uses and Gratifications Approach : Which Approach is Better ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Baier, Daniel; Stöcker, Björn
Uplift Models for Improving Online Fashion Shop Returns
2019
Workshop Predictive Data Science for Digital Industries, University of Essex

Kullak, Franziska; Baier, Daniel; Woratschek, Herbert
Value Creation in Fashion Retailing : Empirical Findings of a Jobs-To-Be-Done Framework Ap ...
2019
5th European Conference on Data Analysis (ECDA2019), Bayreuth, Germany

Projektbericht, Forschungsbericht, Gutachten

Böhm, Christian; Warth, Patrick; Hübner, Rico; Zehlius Eckert, Wolfgang; Würdig, Katharina; Ehritt, Julia; Schulze, Carmen; Domin, Thomas; Sänn, Alexander; Pecenka, Ralf; Skalda, Susann; Nawroth, Georg
Roadmap Agroforstwirtschaft : Bäume als Bereicherung für landwirtschaftliche Flächen in De ...
Stuttgart : Fraunhofer Verlag, 2019. - 63 S.
http://publica.fraunhofer.de/eprints/urn_nbn_de_00 ...

Verantwortlich für die Redaktion: Univ.Prof.Dr. Daniel Baier

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