Publikationen

Referierte Beiträge in Zeitschriften (begutachtet)

Brand, Benedikt Martin; Rese, Alexandra
Introducing the adaptive "Dual Response" Kano method – conceptualization and empirical app ...
In: Journal of Retailing and Consumer Services Bd. 89, Part A (2026)
doi:10.1016/j.jretconser.2025.104596 ...