Publikationen

Referierte Beiträge in Zeitschriften (begutachtet)

Brand, Benedikt Martin
Bridging the intention-behavior-gap through digitalized information (?) : Two laboratory e ...
In: Journal of Retailing and Consumer Services Bd. 84 (2025)
doi:10.1016/j.jretconser.2024.104179 ...

Baier, Daniel; Decker, Reinhold; Asenova, Yana
Collecting and Analyzing User-Generated Content for Decision Support in Marketing Manageme ...
In: Schmalenbach Journal of Business Research (2025)
doi:10.1007/s41471-025-00208-7 ...

Baier, Daniel; Karasenko, Andreas; Rese, Alexandra
Measuring technology acceptance over time using transfer models based on online customer r ...
In: Journal of Retailing and Consumer Services Bd. 85 (2025)
doi:10.1016/j.jretconser.2025.104278 ...

Rese, Alexandra; Witthohn, Lennart
Recovering customer satisfaction after a chatbot service failure : The effect of gender
In: Journal of Retailing and Consumer Services Bd. 84 (2025)
doi.10.1016/j.jretconser.2025.104257 ...

Rese, Alexandra; Baier, Daniel
Rental clothing box subscription : The importance of sustainable fashion labels
In: Journal of Retailing and Consumer Services Bd. 83 (2025)
doi:10.1016/j.jretconser.2024.104153 ...

Dissertation

Ries, Teresa
Technology Continuance in Health : Development and Application of New Measurement Models
Bayreuth, 2025. - IV, 214 S.
doi:10.15495/EPub_UBT_00008183 ...
(Dissertation, 2025, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)